In its first incarnation, it became a symbol of the hippy era.
And while the latest version of the VW camper van hopes to appeal to the free-spirited, it has made one or two concessions to 21st century life.
The Bulli - as it is known in Germany - is powered by an electric motor.
New model of an old classic: Its release came as the 'VW Bulli' was unveiled during a presentation of VW (Volkswagen) at the motorshow
The Bulli comes with an integrated iPad that gives you full control of the vehicle's entertainment system
And in a very modern twist on the classic design, its entertainment system and other functions will be controlled with an iPad.
The original Bulli was the brainchild of a Dutch Volkswagen importer, Ben Pon, who in 1947 sketched out a simple public bus built on the wheels of the Volkswagen Beetle.
The van was made from 1950 to 1967. Other versions followed, and the vehicle was eventually sold worldwide.
Wheels at Woodstock: The classic camper van, as seen at the legendary music festival in Bethel, New York, in 1969
Flashback: The new VW Bulli is a remake of the iconic design
And in the new car, there are certainly plenty of nods to the original, including a three-person bench seat in the front and a two-tone paint job.
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